Swain v. Alabama Petition for Rehearing
Public Court Documents
April 30, 1965

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Brief Collection, LDF Court Filings. National Labor Relations Board v. Retail Store Employees Union Motion for Leave to File and Brief Amicus Curiae, 1979. 263eaf4c-bf9a-ee11-be36-6045bdeb8873. LDF Archives, Thurgood Marshall Institute. https://ldfrecollection.org/archives/archives-search/archives-item/076bf0ef-f8e9-476c-98b9-c4358cde5c6e/national-labor-relations-board-v-retail-store-employees-union-motion-for-leave-to-file-and-brief-amicus-curiae. Accessed April 28, 2025.
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I n t h e §>tqn*me (Enurt nf tty* United States October T erm, 1979 No. 79-672 National, L abor Relations B oard, v. Petitioner, R etail Store E mployees U nion, L ocal 1001, R etail Clerks International A ssociation, AFL-CIO, et al. ON W R IT OF CERTIORARI TO TH E U N ITED STATES COURT OF APPEALS FOR T H E DISTRICT OF COLUM BIA CIRCUIT MOTION FOR LEAVE TO FILE BRIEF AMICUS CURIAE AND BRIEF AMICUS CURIAE OF THE NAACP LEGAL DEFENSE AND EDUCATIONAL FUND, INC. Jack Greenberg E ric S chnapper Suite 2030 10 Columbus Circle New York, New York 10019 Attorneys for Amicus Curiae INDEX Motion fo r Leave To F ile B rie f Amicus Curiae ................................. v i Page Statement o f Interest ................................................. 1 Summary o f Argument ..................... 6 Argument: Section 8( b ) ( 4 ) ( i i ) o f the National Labor Relations Act, Insofar As It Forbids Peaceful Picketing Advocating Lawful Conduct, Is Unconstitutional .................... 10 I . Introduction : The Special Treat ment o f Picketing in Carpenters and Joiners Union v. R i t t e r 's Cafe, 315 U.S. 722 (1942), and I ts Progeny ............................................ 14 I I . The Conjunction In A Single Act o f Conduct and Speech Confers Upon The Government Only The Authority to Regulate The Con duct Aspect o f That Act, Not the Content Of the Speech ................. 21 I I I . The F irs t Amendment Precludes Interference With Advocacy o f , or Communication o f Facts Intended to Induce, Lawful Conduct ..................... 29 IV. The F irs t Amendment Precludes Interference With A Particu lar Method o f Advocacy or Communi cation Because That Method Is Thought to be Excessively E ffe c t iv e ............................................... 40 Conclusion ................................................................. 48 - l - TABLE OF AUTHORITIES Cases: American Federation o f Labor v . Swing, 312 U.S. 321 (1940) ................................... 15 American Radio A ssociation v. Mobile Steamship A ssocia tion , 419 U.S. 214 (1974) ............................................................... 20,22 Babbitt v. Farm Workers, 60 L.Ed. 2d 895 (1979) ............................................................... 13 Bigelow v. V irg in ia , 421 U.S. 809 (1975) ............................................................... 12,37 Buckley v . Valeo, 424 U.S. 1 (1976) . . . 7 ,9 ,27,42 Building Service Employees v . Gazzam, 339 U.S. 531 (1950) ...................................... 16 Carlson v. State of C a lifo rn ia , 310 U.S. 106 (1940) ............................................ 14 Carpenters and Joiners Union v. R it te r 's Cafe, 315 U.S. 722 (1942) ......................................................... 6 ,7 ,17-24 Claiborne Hardware v. N.A.A.C.P......................... 3,6 Cox v. Louisiana, 579 U.S. 559 (1965) ............................................................... 2 ,3 ,36 Cox v. New Hampshire, 312 U.S. 569 (1941) ............................................................. 24,25,28 Page - i i - Page Dennis v . United States, 341 U.S. 494 (1951) ............................................................... 15 Edwards v . South Carolina, 375 U.S. 229 (1963) ...................................................... 3 Fields v . South Carolina, 375 U.S. 44 (1963) ........................................................ 3 F irst National Bank o f Boston v. B e l lo t t i , 435 U.S. 765 (1978) ......... 23 ,27,30, 36,41,43 Food Employees v. Logan Valley Plaza, 391 U.S. 308 (1968) ...................................22,25,26 Giboney v . Empire Storage and Ice , 336 U.S. 490 (1949) ................................ 16,17,20 Hague v. C .I .O . , 307 U.S. 496 (1939) ............................................................... 24 Hughes v. Superior Court, 339 U.S. 460 (1950) ............................................................... 2 ,18,22 44 I.B.E.W. v . N .L.R.B., 341 U.S. 694 (1951) ............................................................... 16 International Brotherhood o f Teamsters v. Hanke, 339 U.S. 470 (1950) . . 19,22,28,46 International Brotherhood o f Teamsters v. Vogt, 354 U.S. 284 (1957) ................. 19-22 Linmark A ssocia tes , Inc. v . W illingboro, 431 U.S. 85 (1977) ............................ 8 ,32 ,33 , 37 Local Union No. 10 v . Graham, 345 U.S. 192 (1953) .................................................. 16,28,35 Local 761 v. N.L.R.B., 366 U.S. 667 (1961) ............................................................... 17 - i n - Page Milk Wagon Drivers Union v. Meadowmoor Dairies, 312 U.S. 287 (1940) .............. 15 M ills v . Alabama, 384 U.S. 424 (1966) ............................................................... 42,44 N.A.A-.C.P. v . Button, 371 U.S. 415 (1963) ............................................................... 12 N.L.R.B. v . Fruit and Vegetable Packers, 377 U.S. 58 (1964) ................................ 10,11,12, 13,14,25, 26,28,30 N.L.R.B. v . Servette, 377 U.S. 46 (1964) ............................................................... 11 Pittsburgh Press Co. v . Pittsburgh Commission on Human Relations, 413 U.S. 376 (1973)..................................... 15 P olice Department o f Chicago v. Mosley, 408 U.S. 92 (1972) ..................................... 9 ,28,36 Senn v. T ile Layers P rotective Union, 301 U.S. 468 (1937) ................................... 14 Shuttlesworth v . Birmingham, 394 U.S. 147 (1969) .................................................. i i i , 3,24, 25,28 Southern Christian Leadership Conference v. A.G. C orp ., 241 So. 2d 619 (1970) ....................................... 5 Stromberg v. C a liforn ia , 283 U.S. 359 (1940) ...................................................... 26 Thornhill v . Alabama, 310 U.S. 88 (1940) ........................................................... 14,17,20 - iv - Page United States v . O'Brien, 391 U.S. 367 (1968) ...................................................... 7,26 V irginia Pharmacy Board v. V irg in ia Consumer Council, 425 U.S. 748 (!976) ...................................................... 8 ,32,33,37 V illage o f Schaumburg v. Citizens for a Better Environment, 48 U.S.L.W. 4162 (1980) .................................................... 13 Statutes Section 8 ( b ) ( 4 ) ( i ) , National Labor Relations Act ................................................ 16 Section 8 ( b ) ( 4 ) ( i i ) , National Labor Relations Act ................................................. passim Section 97-23-85, Miss. Code Anno. 1972 ................................................................... 5 Other A uthorities H.S. Commager, Docutments of American History (7th ed. 1963) ............................ 38 S.E. Morrison, Oxford History o f the American People (1963) ............................ 38 M.B. Schnapper, American Labor: A P ic to r ia l Social History (1972) ......... 46 - v - IN THE SUPREME COURT OF THE UNITED STATES October Term, 1979 No. 79-672 NATIONAL LABOR RELATIONS BOARD, P etit ion er , v. RETAIL STORE EMPLOYEES UNION, LOCAL 1001, RETAIL CLERKS INTERNATIONAL ASSOCIATION, AFL-CIO, et a l . . On Writ o f C ertiorari to the United States Court o f Appeals fo r the D is tr ic t o f Columbia C ircu it MOTION FOR LEAVE TO FILE BRIEF AMICUS CURIAE OF THE NAACP LEGAL DEFENSE AND EDUCATIONAL FUND, INC. The NAACP Lepal Defense and Educational Fund, I n c . , hereby moves fo r leave to f i l e the attached b r ie f as amicus curiae. - vi - The NAACP Legal Defense and Educational Fund, I n c . , is a non -pro fit corporation incorporated under the laws o f the State o f New York. I t was formed to a ss is t black persons in securing their con stitu tion a l and other rights by prosecuting and defending law su its . I ts charter declares that i t s purposes in c lu d e ren d erin g l e g a l s e r v i c e s gratu itously to Negroes su ffer in g in ju s t ic e by reason o f r a c ia l d iscrim ination . For many years attorneys fo r the Legal Defense Fund have rep resented parties in l i t ig a t i o n before th is Court in v o lv in g dem onstrations and p i c k e t in g . See, e . g . , Shuttlesworth v. Birmingham, 394 U.S. 147 (1969). The Legal D efense Fund b e l i e v e s that i t s experience in l i t ig a t i o n aris in g out o f p icketing and demonstrations may be o f assistance to the Court in th is case . - V I 1 - WHEREFORE, the NAACP Legal Defense and Educa t ion a l Fund, I n c . , re sp e c t fu l ly prays that th is motion be granted and that the attached b r ie f be f i l e d . R espectfu lly submitted, JACK GREENBERG ERIC SCHNAPPER Suite 2030 10 Columbus C ircle New York, New York 10019 Attorneys fo r Amicus Curiae v m - IN THE SUPREME COURT OF THE UNITED STATES October Term, 1979 No. 79-672 NATIONAL LABOR RELATIONS BOARD, P etit ion er , v. RETAIL STORE EMPLOYEES UNION, LOCAL 1001, RETAIL CLERKS INTERNATIONAL ASSOCIATION, AFL-CIO, et a l . . On Writ o f C ertiorari to the United States Court o f Appeals fo r the D is tr ic t o f Columbia C ircu it BRIEF AMICUS CURIAE OF THE NAACP LEGAL DEFENSE AND EDUCATIONAL FUND, INC. STATEMENT OF INTEREST This c a s e , though im m ediately concerned with the F irs t Amendment rights o f labor organi z a t i o n s , has f a r b roa der r a m i f i c a t i o n s . The previous d ecis ion s o f th is Court have drawn no sharp d i s t i n c t i o n s between la b o r p ic k e t in g to induce consumer boycotts and sim ilarly motivated p i c k e t in g by o th er o r g a n iz a t io n . See, e . g . , Hughes v . S u perior C ou rt , 339 U .S . 460, 466 (1950). The p r in c ip les developed in labor cases have been re l ie d on in analyzing the F irs t Amend ment r ights o f p icketing to protest government conduct. Cox v . Louisiana, 579 U.S. 559, 563-4 (1965). Picketing, along with larger public demon s t r a t i o n s , has served h i s t o r i c a l l y as a v i t a l v eh ic le f o r protesting r a c ia l d iscrim ination and s o c ia l in ju s t ic e . Such public protests played an essen tia l r o le in the c i v i l r ights movement o f the la s t decade. Picketing in p articu la r served to focus attention on employers, public accommoda tions or voting reg istra rs that engaged in d is criminatory p ra ct ices . The cumulative e f f e c t o f the p a rticu la r instances o f d iscrim ination thus highlighted increased the n a tion 's awareness o f invidious r a c ia l p ra c t ice s , and spurred the public debate which led u ltim ately to the adoption o f the c i v i l r igh ts acts o f 1964, 1965 and 1968. - 2 - - 3 - Such picketing and demonstrations were aimed at a l t e r in g d is c r im in a t o r y p r a c t i c e s that had substantia l o f f i c i a l and public support in certa in areas o f the country. State and lo ca l o f f i c i a l s , c o r r e c t ly re a liz in g that these protests threatened to f r u s t r a t e t h e i r p o l i c i e s o f s e g r e g a t io n , f r e q u e n t ly sought to prevent p r o t e s t s whose peacefulness and orderlin ess was beyond dispute, but whose g oa ls they d i s l i k e d . S ta te c o u r t in junctions and prosecutions o f protesters re su lted , and this Court was required on repeated o c c a s io n s t o in te rv en e on b e h a l f o f the F ir s t Amendment r ig h t s o f th ose opposed to r a c i a l d i s c r im in a t io n . See, e . g . , Sh u ttlesw orth v . Birmingham, 394 U.S. 147 (1969); Cox v . Louisiana, 379 U.S. 536 (1965); Fields v . South Carolina, 375 U.S. 44 (1963); Edwards v. South Carolina, 372 U.S. 229 (1963). P icketing and other forms o f public protest remain as v i t a l too ls in r e c t i fy in g r a c ia l and s o c i a l i n j u s t i c e s . Today th ose d e v ic e s are u t i l i z e d to c a l l a ttention to a variety o f g r iev ances with public o f f i c i a l s , p a r t icu la r ly claims o f unremedied p o l ice b ru ta lity and unfa ir a l lo c a t io n s o f government s e r v i c e s . The a b i l i t y to - 4 - conduct those a c t iv i t i e s at a s i t e relevant to the o r ig in o f the grievance is c r i t i c a l ; the public and press would o ften n otice and heed a group o f p ickets at c i t y h a l l , but would rare ly consider the same group in a vacant l o t a m ile away. Merchants are at tim es the fo cu s o f consumer p icketing re la ted , in ter a l i a , to the price or quality o f goods so ld . A ll o f these practices are implicated by the con stitu tion a l questions presented by th is case. This case has p a r t icu la r ly important ram ifi c a t io n s f o r a c i v i l a c t i o n now pending in the c o u r ts o f M i s s i s s i p p i , C la ib orn e Hardware v . N.A.A.C.P. That action arose out o f a 1966-69 boycott o f white merchants by lo c a l c i v i l rights a c t i v i s t s who, b e l i e v in g that the merchants exercised de_ facto con tro l over c i t y o f f i c i a l s , p ick e te d the merchants in the hope th at they would, in turn, cause those o f f i c i a l s to end a variety o f discrim inatory p ra ct ices . In 1976 a state court judge, s i t t in g without a jury , branded these e f f o r t s an unlawful secondary b oy cott , and awarded $1,250,699 in damages against the defen d a n ts , in c lu d in g the n a t io n a l N .A .A .C .P .—̂ I f th is award were su s ta in ed i f would, w ithout question, destroy the N.A.A.C.P. as an organiza t ion . In upholding the co n s t i tu t io n a l ity o f this award the M ississipp i t r i a l judge re l ied upon the same ca ses r e l i e d upon here by the N .L .R .B . Opinion dated August 9, 1976, pp. 55, 60. As a resu lt o f a boycott connected with a c i v i l rights march in 1966 led by James Meredith, M ississippi awarded substantial damages against the Southern Christian Leadership Conference, in juring that organ iza tion 's a c t iv i t i e s on behalf o f minority r ig h ts . Southern Christian Leadership Conference v . A. G. C o r p o r a t io n , 241 So. 2d 619 (1 9 7 0 ) . The pending l i t i g a t i o n against the N.A.A.C.P. involves a statute which, as here, forbids the advocacy o f consumer conduct which i s i t s e l f l e g a l . S e c t io n 9 7 -2 3 -8 5 , M.C.A. 1972. That s t a tu te is b roa der than s e c t i o n 8( b ) ( 4 ) ( i i ) o f the National Labor Relations Act, in that i t f o r b id s not on ly p i c k e t in g but any advocacy - 5 - 1/ The NAACP Legal Defense and E du cation a l Fund, I n c . , is not part o f the N.A.A.C.P. o f a "secondary" b oy cott . While there are obvious d ifferen ces between Clairborne Hardware and the instant case, any d ecis ion on the con stitu tion a l issues presented by th is case would be o f v i ta l importance to the N.A.A.C.P. and a l l other c i v i l rights organizations. SUMMARY OF ARGUMENT Section 8( b ) ( 4 ) ( i i ) p roh ib its p ickets from a d v o ca t in g , or communicating in fo rm a t io n to in d u ce , c e r t a in types o f consumer b o y c o t t s o f merchants. Under the National Labor Relations A ct , however, i t would be p e r f e c t l y l e g a l f o r consumers to engage in such b o y c o t t s , o r f o r merchants to give in to them. Regardless o f the p rec ise types o f boycotts which cannot be induced by p icketing , sect ion 8( b ) ( 4 ) ( i i ) is unconstitu t ion a l on i t s face because i t forbids advocacy o f lawful conduct. Notwithstanding e a r l ie r decis ions to the con t r a r y , Carpenters and Joiners Union v . R i t t e r 's Cafe, 315 U.S. 722 (1942), and i t s progeny have - 6 - treated p icketin g in a manner d ra s t ica l ly d i f - f e r e n t than o th er types o f speech o r sp eech - conduct combinations. R itter allows the govern ment t o r e g u la te the con ten t o f the ideas ex pressed by p ickets on a mere showing that such regulation furthers some o f f i c i a l p o l ic y . This la x s tan d ard , which has never commanded the support o f more than a bare m a jo r ity o f th is Court, has been undermined by a number o f recent d ec is ion s , and should be overruled. R itter and i t s progeny assume that, because the communicative aspect o f p icketing occurs in conjunction with conduct, e . g . , p a tro l l in g , that the p icketin g can be regulated. But other d e c i sions o f th is Court make c lea r that where speech and conduct are so com bined, the governm ent's regulatory authority extends only to the conduct a sp ect o f the a c t , not to i t s communicative f a c e t s . Buckley v . V a le o , 424 U .S . 1, 17-19 (1976); United States v . O'Brien, 391 U.S. 367, 375-77, 381-82 (1968). Thus the conduct aspect o f p icketing confers on the government only authority to regulate the number or nois iness o f p ickets , not the substance o f what they wish to sa y . - 7 - The purpose o f sect ion 8( b ) ( 4 ) ( i i ) is to stop or reduce p e r fe c t ly lawful consumer conduct by obstructing presentation o f information about a labor dispute which might lead consumers to decide not to patronize a product or merchant. R itter sanctions such government imposed s i len ce as a method o f a ch ie v in g a s t a t e g o a l . But l a t e r decisions o f th is Court make c lea r that th is is not a means a v a i la b le to the government under the F irs t Amendment. Linmark A ssocia tes , Inc, v . W i l l in g b o r o , 431 U.S. 85, 96-97 (1 9 7 7 ) ; V ir g in ia Pharmacy Bd. v . V irg in ia Consumer Coun c i l , 425 U.S. 748, 769-70 (1976). I f the govern ment wishes to stop consumer b oy co tts , or merchant conduct based on such b oycotts , i t must do so by d ire c t ly forbidding such boycotts or conduct, not by s i l e n c i n g advocacy o f b o y c o t t s and conduct which are l e f t lawful. Once the government d e c id e s t o leave the conduct o f consumers to t h e i r own judgm ents, subject to debate about labor matters in the free marketplace o f ideas, i t cannot lim it one p arty 's access to that market. Both labor and business must be free to advocate in any peaceful manner that consumers p a tro n iz e or b o y c o t t a f irm . Section 8( b ) ( 4 ) ( i i ) in ter fe res in that competition in a discriminatory manner. P o lice Department o f Chicago v. Mosley, 408 U.S. 92 (1972). R estr ic tions on advocacy o f consumer boycotts are par t ic u la r ly suspect, s ince such boycotts o f British goods were by far the most important non-violent method by which the c o l o n i s t s sough t, o f t e n su ccess fu lly , the repeal o f B rit ish statutes to which they ob jected , including the Stamp Act, the Townshend Acts, and the Into lerable Acts. A ll o f these boycotts were secondary, s ince the co lon i s t s ' grievance was with the B rit ish government, not with the B ritish merchants themselves. C on gress ' d e c i s i o n to p r o h ib i t p ic k e t in g while permitting unions to advocate by other means consumer boycotts may have been based on the view that p icketing was an excess ive ly e f fe c t iv e form o f communication. The F irs t Amendment, however, forbids in te r fe r in g with the speech o f one party in o rd er to enchance the r e l a t i v e v o i c e o f a n oth er . Buckley v . V a le o , 424 U .S . 1, 48 -50 (1976). - 9 - 10 - ARGUMENT SECTION 8 ( b ) ( 4 ) ( i i ) OF THE NATIONAL LABOR RELATIONS ACT, INSOFAR AS IT FORBIDS PEACEFUL PICKETING ADVOCATING LAWFUL CONDUCT, IS UNCONSTITUTIONAL The p a r t ie s are in disagreem ent as to two questions a r is in g under sect ion 8( b ) ( 4 ) ( i i ) o f the N ationa l Labor R e la t io n s A c t : f i r s t , whether N.L.R.B. v . Fruit and Vegetable Packers, 377 U.S. 58 (1 9 6 4 ) , c o r r e c t l y con s tru ed the s t a t u t e to a l lo w secondary p i c k e t in g aimed s o l e l y at the struck product and, second, i f so, whether that e x c e p t io n to the g en era l p r o h ib i t i o n a g a in st p icketing to produce a "secondary boy co tt" applies to the fa c ts o f th is case. There is no dispute, however, as to the basic thrust o f sect ion 8( b ) ( 4 ) ( i i ) . A labor organiza t ion i s forbidden to engage in peaceful p icketing d is c lo s in g tru th fu lly that a firm is s e l l in g the products o f an employer involved in a labor d is pute i f , because o f that p i c k e t in g , consumers 11 decide not to patronize the firm so long as i t deals in those products. I t is a lso c lea r that the National Labor Relations Act in no way pro h ib i t s a consumer from actua lly withholding h is or her patronage from a firm dealing in such disputed products; indeed, a union may urge consumers to do so so long as that advocacy is not by means o f p i c k e t in g . S e c t io n 8 ( i i ) ; see Tree F r u i t s , 377 U.S. at 79 (Black J . , concurring). Equally undisputed is that a firm may, on i t s own i n i t i a t ive or because o f consumer or employee pressure, refuse to deal in products from a plant involved in a labor dispute. N.L.R.B. v . Servette, In c . , 377 U.S. 46, 50-51 (1964). S e c t io n 8 ( b ) ( 4 ) ( i i ) thus fo r b id s union a d v oca cy , by means o f p e a c e fu l and t r u t h fu l p icketin g , o f actions by consumers, and action by the v en d or , which are them selves " p e r f e c t l y le g a l " . Tree F ru its , supra. We be lieve that the F i r s t Amendment p r o h ib i t s the government from forbidding the advocacy o f lawful actions even where, as with p icketin g , that advocacy is con jo ined with conduct. A ccordingly , we urge that sect ion 8(b) ( 4 ) ( i i ) i s unconstitutional regard 12 less o f the correctness and meaning o f the con stru ction o ffered in Tree F ru its . I t may be p o s s i b l e to co n s tru e s e c t i o n 8( b ) ( 4 ) ( i i ) so that i t s proh ib itions do not apply to the facts of th is case, thus avoiding a d e c i sion on the con stitu tion a l issues. But to do so would be to leave in e f f e c t a statutory proh ib i t io n , o ften enforced as here by an in junction that is a c la s s ic p r io r re s tra in t , which both forbids and deters the communication o f information and ideas. In the area o f F irs t Amendment freedoms th is Court customarily relaxes i t s self-im posed r u le s o f stan d in g because o f the "danger o f t o l e r a t i n g . . . the e x is t e n c e o f a . . . s ta tu te s u s c e p t i b l e o f . . . im p ro p e r a p p l i c a t i o n . " Bigelow v . V irg in ia , 421 U.S. 809, 816 (1975). "These freedoms are d e l i c a t e and v u ln e r a b le , as w e l l as suprem ely p r e c io u s in our s o c i e t y . The threat o f sanctions may deter th e ir exercise alm ost as p o t e n t ly as the a c tu a l a p p l i c a t i o n o f sa n ct ion s ." N.A.A.C.P. v . Button, 371 U.S. 415, 433 (1963). In th is case there is more than merely a danger that s e c t i o n 8( b ) ( 4 ) ( i i ) w i l l - 13 - be enforced as we have described ; the N.L.R.B. a c t iv e ly pursues just such an enforcement p o l ic y , and unions throughout the country are inhibited from engaging in p icketing which, in our view, is protected by the F irs t Amendment. To continue, as in Tree F r u i t s , to a vo id t h is c o n s t i t u t i o n a l problem by construing the statute to allow the p a r t i c u la r p i c k e t in g b e fo r e the Court i s to permit continued v io la t io n s o f the con stitu tion in a fa r larger category o f cases. For reasons such as th ese t h i s Court in V i l la g e o f Schaumburg v . C it iz e n s fo r a Better Environm ent, 48 U.S.L.W. 4162, 4165 (1 9 8 0 ) , proceeded to pass on the co n s t i tu t io n a l ity o f a p r o h ib i t i o n a g a in s t a s s e r te d F i r s t Amendment rights without deciding f i r s t i f the p roh ib it ion would a c t u a l ly apply to the p arty seek in g to challenge i t . See a lso Babbitt v. Farm Workers, 60 L.Ed. 2d 895, 908-910 (1979). We b e lieve the Court should do so here as w e ll . / - 14 - I . INTRODUCTION: THE SPECIAL TREATMENT OF PICKETING IN CARPENTERS AND JOINERS UNION V. RITTER'S CAFE, 315, U.S. 722 ( l9 4 2 ) , AND ITS PROGENY The f i r s t con stitu tion a l d ecis ion s o f this Court dealing with p icketing treated i t in the same manner as other forms o f communication. In Senn v. T ile Layers Protective Union, 301 U.S. 468 (1937), Justice Brandeis stated that union members might through picketing "make known the facts o f a labor d ispute, fo r freedom of speech is guaranteed by the Federal C on st itu t ion ." 301 U.S. at 478. Thornhill v . Alabama, 310 U.S. 88 (1940), struck down a blanket p roh ib it ion against p icketing to persuade persons not to do business with a firm. I t c h a r a c t e r i z e d p i c k e t in g as a " p r a c t i c a b l e , e f f e c t i v e means whereby those in t e r e s t e d — including the employees d ire c t ly a f fe c ted — may enlighten the public on the nature and causes o f a labor d isp u te ." 310 U.S. at 104. A companion case, Carlson v . .State o f C a lifo rn ia , 310 U.S. 106 (1940), struck down a sim ilar s ta tu te , explaining that " [ t ]h e carrying o f signs and banners . . . is a - 15 - natural and appropriate means o f conveying in fo r mation on matters o f public concern ." 310 D.S. at 112—13. American Federation o f Labor v. Swing, 312 U.S. 321 (1 9 4 0 ) , c o n s id e r e d an in ju n c t io n against p icketing by any person who did not work fo r the employer being p icketed ; th is Court found that p roh ib it ion " incon sistent with the guaranty o f freedom o f s p e e c h . " I t h e ld th a t , even absent any actual dispute between the employer and the p icketing employees, " [c]ommunication by such employees o f the fa c ts o f a dispute, deemed by them to be relevant to th e ir in te re s ts , can [not] be barred because o f con cern f o r the econom ic in teres ts against whom they are seeking to e n l is t public op in ion ------" 312 U.S. at 326. See also Milk Wagon D r ivers Union v . Meadowmoor D a ir ies , 312 U.S. 287 , 297 ( 1 9 4 0 ) . Subsequent decis ion s established that p ick e t s , l i k e o th ers engaged in the communication o f ideas, could not ord in arily advocate i l l e g a l con d u ct . Even "pure speech" i s g e n e r a l ly not protected when it s purpose is to produce unlawful a c t iv i t y . Dennis v. United S tates , 341 U.S. 494 ( 1 9 5 1 ) ; Pittsburgh Press Co. v . Pittsburgh Coimnis- V - 16 - s io n on Human R e la t i o n s , 413 U.S. 376 (1 9 7 3 ) . Probably a majority o f the decisions in th is Court upholding r e s t r ic t io n s on p ickets involved such advocacy o f i l l e g a l co n d u c t . In I . B. E■W. v . N.L.R.B. , 341 U.S. 694, 705-6 (1951), the p ickets sought to induce an i l l e g a l s t r i k e ; thus the i l l e g a l conduct there advocated would have been on the part o f those respecting the picket l in e . In Giboney v . Empire Storage and Ice , 336 U.S. 490, 492-3 (1 9 4 9 ) , the p ic k e t s sought to f o r c e the picketed firm to refuse to s e l l i c e to non-union peddlers, which re fu sa l would have v io la ted state criminal law; there the advocated i l l e g a l i t y would 2/have been on the part o f the picketed employer.— S e c t io n 8 ( b ) ( 4 ) ( i ) o f the N ationa l Labor Relations Act forb ids employees o f one employer from engaging in a s t r ik e or o th er jo b a c t io n to compel th e ir employer to refuse to deal with another em ployer ; i t would be u n la w fu l, where 2 / See a ls o B u ild in g S e rv ic e Employees v . Gazzam, 339 U.S. 531, 553 (1950) (p ickets sought to induce em ployer to compel h i s em ployees to jo in the union, which compulsion would have v i o l a t e d s t a te la w ) ; L oca l Union No. 10 v . Graham, 345 U .S . 192 (19535 (p i c k e t s sought to induce em ployer to f i r e non-union la b o r , in v io la t io n o f state r ight-to -w ork law.) 17 - a vendor was s e l l i n g p rodu cts from a struck p la n t , f o r i t s employees to go on s t r ik e f o r that reason, or fo r the employees o f yet a third party to refuse to make d e l iv e r ie s to the vendor. Thus p icketin g , or any other form o f communica t ion , aimed at inducing such a s tr ik e or other job a ct ion , could be proh ib ited , since the conduct advocated would be i l l e g a l . Hence in the instant case i t would be con stitu tion a l to en jo in p ick eting which su ccess fu lly urged the employees o f the Safeco Group Companies to go on s tr ik e . See L oca l 761 v . N .L .R .B . , 366 U .S . 667 (1 9 6 1 ) . In sum, neither early cases such as Thorn- h i l l , nor the Giboney l in e o f d ec is ion s , treat p i c k e t in g d i f f e r e n t l y than o th er methods o f com m unication. T h o r n h il l r e co g n iz e d that the conduct associated with p icketing could be re s t r i c t e d i f i t in f a c t p resen ted a "danger o f destruction o f l i f e or property", 310 U.S. at 105, but th is power did not extend to a regulation of the content o f the ideas advocated by the p ickets . This Court departed sharply, and in our view in c o r r e c t ly , from these decisions in i t s opinion in Carpenters and Joiners Union v . R i t t e r 's Cafe, 18 315 U.S. 722 (1942). In R itter the restaurant owner had hired a non-union firm to do construc t i o n at another s i t e ; a c o n s t r u c t i o n union p ic k e te d the r e s ta u r a n t , p r e c i p i t a t i n g both a consumer boycott and a str ik e by the restaurant employees. Although, so far as appears from the op in ion , neither the conduct o f the consumers nor that o f the s t r i k i n g resta u ra n t em ployees was i l l e g a l under state law, the Texas court enjoined the p i c k e t in g . This Court narrow ly upheld that in junction on the ground that stopping the p icketing furthered a state p o l ic y , whose wisdom the Court thought irre leva n t, to protect "neu t r a ls " from involvement in labor disputes. 315 U.S. at 728. Four members o f the Court dissented from this departure from T hornh ill . 315 U.S. at 729 (B la ck , J . , d i s s e n t i n g ) , 7 32 (R eed, J . , d is se n t in g ) . Eight years la te r Hughes v . Superior Court, 339 U.S. 460 (1950), extended R itter to what was unquestionably a dispute with the employer being p icketed ; i t upheld an in junction against p ick eting to induce a store owner to h ire blacks in p r o p o r t io n to the number o f b la ck s among i t s - 19 customers. Such a h ir ing p ra ct ice was declared by the state courts to be against state " p o l i c y . " 339 U.S. at 446. This Court thought i t irrelevant whether the quota h ir ing being sought would have been le g a l , 339 U.S. at 466, although there is some p o s s ib i l i t y i t would have been held unlawful by the s t a t e c o u r t s . See 339 U.S. at 4 6 3 -4 . I n t e r n a t io n a l Brotherhood o f Teamsters v . Hanke, 339 U.S. 470 (1950), a lso involved a "primary" b o y c o t t . Union members p ick e te d a f irm which refused to work union hours; although the firm was a partnership with no employees, i t s longer hours o b v io u s ly a f f e c t e d the w i l l in g n e s s o f o th er employers to stay open only during those hours. Again the Court narrowly upheld the in junction , the p lu ra l i ty opinion arguing that the in junction furthered a state "p o l icy in favor o f se lf-em ploy ment." 339 U.S. at 480. The l in e , o f d e c i s i o n s commenced by R i t t e r u l t im a t e ly led to I n t e r n a t io n a l Brotherhood o f Teamsters v . Vogt, 354 U.S. 284 (1957). The f a c t s in Vogt in v o lv e d an attempt by p ic k e t s to induce an employer to fo rce h is workers to jo in a union, which compulsion apparently would have v io la ted sta te law. 354 U.S. at 286. Rather than - 20 - re ly in g on Giboney, the Vogt majority proceeded to analyze the case as i f the p ickets had advocated lawful conduct. It c r i t i c i z e d Thornhill as unduly broad, 354 U.S. at 288-9, and characterized R itter and s im ilar cases as "reassessments" o f T hornh ill . 354 U.S. at 291. Vogt d e c la r e d th ese cases " e s t a b l i s h a broad f i e l d in which a S ta te , in e n fo r c in g some p u b l i c p o l i c y , whether o f i t s criminal or i t s c i v i l law, and whether announced by i t s leg is la tu re or i t s courts , could con s t itu t i o n a l l y e n jo in p e a c e fu l p i c k e t in g aimed at preventing e f fe c tu a t io n o f that p o l i c y . " 354 U.S. at 293. That ru le was applied , again by a bare m ajority o f the Court, in American Radio Associa t i o n v . Mobile Steamship A ssoc ia t ion , 419 U.S. 215, 229-32 (1 9 7 4 ) , t o upheld an in ju n c t i o n against p ickets o b je c t in g to the shipping o f goods on n on -u n ion f o r e i g n - r e g i s t r y v e s s e l s . That p icketing p rec ip ita ted a s tr ik e against a l l ships in the port , union and non-union a lik e , and thus arguably constitu ted an unfa ir labor p ra ct ice in v i o l a t i o n o f s e c t i o n 8( b ) ( 4 ) ( i ) ; but the case arose in state court where the advocated conduct, though " a g a in s t s t a t e p o l i c y " , was ap p a ren tly le g a l . - 21 R itter and i t s progeny thus held that peaceful and truthfu l p icketin g , advocating lawful conduct, may be forbidden by the government i f that ad vocacy may resu lt in conduct which, though leg a l, i s " a g a in s t government p o l i c y . " This r u le i s an aberration in F irs t Amendment law; no other form o f speech, or speech-plus-conduct, may be forbidden on such a ground. In several o f the cases in which the doctrine has been applied the p icketing could have been prevented on another basis .- Most im p o r ta n t ly , s e v e r a l re ce n t l in e s o f d e c i s i o n s in t h is Court have undermined the rea son in g on which R i t t e r and the ca ses which f o l l o w i t are based . As we se t out in d e t a i l below, these recent decis ions cannot be recon ciled with the standard set by R itter and applied as recen tly as American Radio A ssoc ia t ion . We urge, accord ing ly , that R itter be overruled. I I . THE CONJUNCTION IN A SINGLE ACT OF CONDUCT AND SPEECH CONFERS UPON THE GOVERNMENT ONLY THE AUTHORITY TO REGULATE THE CONDUCT ASPECT OF THAT ACT, NOT THE CONTENT OF THE SPEECH Although R i t t e r i t s e l f does not e x p la in why p icketing is any d i f fe re n t than pure speech, - 22 Hughes,— Hanke,— Vogt— and American Radio Asso- 6/ --------------- — . ---------------------------------------------------c ia t ion — a l l emphasize that p icketing involves not ju st the communication o f ideas, but enta ils " c o n d u c t ” as w e l l . The on ly aspect o f the conduct s p e c i f i c a l ly referred to is "p a tro l l in g " , walk ing back and fo r t h in f r o n t o f the s i t e b e in g p ic k e t e d . As t h is Court ex p la in ed in another context, "p icketing involves elements o f both speech and conduct, i . e . , p a tro l l in g , and . . . because o f th is intermingling o f protected and unprotected elements, p icketing can be subjected to contro ls that would not be co n s t itu t io n a l ly perm issible in the case o f pure speech ." Food Employees v . Logan Valley Plaza, 391 U.S. 308, 313 (1968). The conclusion which the R itter progeny draw from the presence o f th is conduct element i s that the speech-conduct admixture o f p icketin g becomes, in the words o f Hanke, "a hybrid". 339 U.S. at 3 / 339 U.S. at 464-5. 4 / 339 U.S. at 474. 5 / 354 U.S. at 289, 290. 6/ 419 U.S. at 229. - 23 - 474. The p r o t e c t i o n s accord ed speech are not merely reduced by the in c iden ta l impact o f regula t ion o f the associated conduct, such as l im its on the number o f p ickets . Rather, these cases hold that the speech aspects o f p icketing as such enjoy less p rotection because they are somehow tainted by a ssoc ia t ion with the conduct. While speech by i t s e l f can be r e s t r i c t e d on ly to p r o t e c t "a subordinating in terest which is com pelling", F irst N ationa l Bank o f Boston v . B e l l o t t i , 435 D.S. 765, 786 (1978), the ideas communicated by p ick e t ing are sa id to be s u b je c t t o r e s t r i c t i o n to advance any v a lid state p o l ic y . P icketing , however, i s not the only form o f communication that combines speech with conduct. Marching, demonstrations, meetings, and d o o r - to - door canvassing involve conduct. Indeed, v i r tu a lly a l l o f the e f f e c t iv e methods fo r the wide spread dissemination o f ideas involve some form o f conduct. The d ecis ion s o f th is Court regarding - 24 - such other speech-conduct combinations establ ish const i tu t ion a l standards c le a r ly inconsistent with those in R it ter and i t s progeny. The e a r l i e s t cases dealing with th is problem conerned the l icens ing o f parades and demonstra t ions . From Hague v. C .I .O . , 307 U.S. 496 (1939), t o Shutt lesw orth v . Birmingham, 394 U.S. 147 (1969), th is Court has drawn a consistent d i s t in c t ion as to the basis on which parade permits could be given or withheld. A con s t i tu t ion a l ly va l id statute must limit that permit dec is ion to con sidering whether the time, place and manner o f the march would disturb the publ ic . See Hague v . C .1 . 0 . , 307 U.S. at 516; Shuttlesworth v. Birming ham, 394 U.S. at 154-156; Cox v. New Hampshire, 312 U.S. 569, 576 (1941). The regulatory power stems from the government's "duty and resp on s ib i l i t y to keep [ i t s ] s treets open and avai lab le for movement", Shuttlesworth v. Birmingham, 312 U.S. at 152, and extends only so far as that duty and resp o n s ib i l i t y require . Hague warned that this d is c re t io n could not be so exercised with regard to the content o f the views being expressed in the parade as to become an instrument f o r "suppression o f f ree expression o f views" , 307 U.S. at 516, and - 25 - Cox ca u t io n e d that the l i c e n s i n g must be made "without unfair d iscr im inat ion ." Cox, 312 U.S. at 578, and S h u t t le s w o r t h , 394 U.S. at 152, both appear to assume that fo r const i tu t ion a l purposes parades and p i c k e t i n g are i n d i s t i n g u i s h a b l e . The s t r o n g i n d i c a t i o n in the parade cases that the government can regulate only the conduct aspect o f a conduct-speech combination is con f irmed by d e c i s i o n s in o th er a rea s . J u s t i c e Black, concurring in Tree Fru its , argued that the statute at issue in the instant case was uncon s t i tu t io n a l because i t undertook to regulate , not the conduct o f the p ickets , but the content o f the ideas being advanced by them. The statute in no way manifests any govern ment i n t e r e s t a g a in s t p a t r o l l i n g as such, since the only patro l l ing i t seeks to make unlawful i s that which is c a r r i e d on to advise the public , including consumers, that c e r t a i n p rodu cts have been produced by an employer with whom they have a dispute. A l l who do not patro l to publ ic ize this kind o f dispute are, so far as this sect ion o f the s t a t u t e i s con cern ed , l e f t whol ly f r e e to p atro l . Thus the sect ion is aimed at out lawing f r e e d i s c u s s i o n o f one s id e o f a certa in kind in a labor dispute and cannot be s u s ta in ed as a p e r m is s ib le r e g u l a t i o n o f p a t r o l l in g . 377 U.S. at 78-79. Such r e g u l a t i o n o f speech was s u b j e c t to the usual s t r in g e n t c o n s t i t u t i o n a l standard , and - 26 t h e r e f o r e i n v a l i d . 377 U.S. at 79. J u s t i c e Douglas advanced the same d i s t i n c t i o n in Food Employees v. Logan Valley Plaza, 391 U.S. at 326. "Picketing is free speech p lu s , the plus being physical a c t iv i t y that may implicate t r a f f i c and r e l a t e d m a tters . Hence the l a t t e r a s p e c t s o f p icketing may be regulated ." The f u l l Court adopted th is d i s t in c t io n two months a f ter Food Employees in United States v . 0 'Brien, 391 U.S. 367 (1968), "[W]hen 'speech' and 'n o n - s p e e c h ' elements are combined in the same course o f conduct, a s u f f i c i e n t l y important governmental interest in regulating the nonspeech element can ju s t i f y the inc idental l imitations on F i r s t Amendment f r e e d o m s . " 391 U.S. at 376. (Emphasis added). While the amount o f government interest involved was not the stringent "compel l i n g i n t e r e s t " s tandard , the Court emphasized that the i n t e r e s t must be " u n r e la t e d to the su p p re ss io n o f f r e e e x p r e s s i o n " . 391 U.S. at 377. 0 ' Brien ex p la in e d the e a r l i e r d e c i s i o n in Stromberg v. C a l i f o rn ia , 283 U.S. 359 (1931), s t r i k i n g down a s t a t u t e f o r b i d d i n g the use o f a f la g to express opposit ion to the government, in l ight o f th is d i s t in c t i o n . "Since the statute - 27 there was aimed at suppressing communication i t could not be sustained as a regulation of noncom- municative conduct." 391 U.S. at 382. Justice B la c k ' s c o n c u rr in g o p in io n in Tree F ru i ts was c i ted with apparent approval. I d . . In Buckley v . Valeo, 424 U.S. 1 (1976), the Court held that, even though independent p o l i t i c a l expenditures might in v o lv e an element o f cond uct , r e g u l a tion o f such expenditures was nonetheless subject to the usual stringent F irst Amendment standards because the government's " in te res t in regulating the alleged 'conduct ' o f giving or spending money 'a r ises in some measure because the communication a l l e g e d l y i n t e g r a l to the conduct i s i t s e l f thought to be h a r m f u l ' . " 424 U.S. at 17. See a l s o F i r s t National Bank o f Boston v. B e l l o t t i , 435 U.S. 765, 786, n.23 (1978). These cases make c lear that when speech and conduct are combined in a parade, the display o f a f la g , the expenditure o f funds to influence an e le c t i o n , or the destruction o f a draft card, that combination gives to the government no power to contro l the substance o f the speech involved; only regulation o f the conduct i s exempt from the usual stringent F irst Amendment standard. - 28 Picketing is no d i f f e re n t . Cox and Shuttles - worth treat parades and picketing as in d is t in g u is h a b le . The m a jo r i t y o p in io n in O 'Brien r e l i e s on Justice Black 's opinion in a picketing case. Pol ice Department o f Chicago v. Mosley, 408 U.S. 92 (1972), expressly held that a l im itat ion on the " s u b j e c t m atter " o f p i c k e t i n g cannot be reg a rd ed , or upheld , as a " t im e , p la c e and manner" regulation. 408 U.S. at 97-99. The conduct element in p icket ing, which o ften involves only one or two in d iv id ua ls ,—̂ is modest by comparison to the thousands o f demonstrators in Shuttlesworth or to other parades and public meetings. The most noted form o f conduct involved in picket ing is p a tro l l in g , walking back and forth in front o f a part icu lar s i t e . In fact such move ment is not necessar i ly regarded by the pickets as essentia l to their a c t i v i t y ; o f ten the pickets p r e f e r to stand s t i l l , and on ly move because d i r e c t e d to do so by a p o l i c e o f f i c e r . That 7/ See, e . g . , International Brotherhood o f Team s t e r s v . Hanke, 339 U.S. 470, 472 (1950) (one p i c k e t ) ; Local 10 v. Graham, 345 U.S. 192, 199 (1953) (one or two p i c k e t s ) ; N.L.R.B. v. Fruit and V egetab le P ackers , 377 U.S- ! 5 8, 6"0 (1964) ( two or three p i c k e t s ) ; P o l i c e Department o f Chicago v. Mosley, 408 U.S. 9 2 ~, 93 (1972) (one p i c k e t ). - 29 one or two people walk back and forth on a path a few yards long seems hardly more "conduct" than i f they stood s t i l l . A lecturer pacing back and forth the same distance would not ord inari ly be described, on that account, as engaging in "speech p l u s " ; indeed , c e r t a i n c l a s s i c a l Greek p h i l osophers are known as the Peripatetics because i t was the pract ice o f A r is to t le to walk through the Lyceum as he discoursed with h is pupils . I f the union members in th is case had "p a tro l led " in front o f the Safeco a f f i l i a t e s carrying handbil ls , an in j u n c t i o n based on the content o f those l e a f l e t s would be treated as a prior restraint on free speech. The applicable legal standard is no d i f fe rent because here they carried signs instead. I l l THE FIRST AMENDMENT PRECLUDES INTERFERENCE WITH ADVOCACY OF, OR COMMUNICATION OF FACTS INTENDED TO INDUCE, LAWFUL CONDUCT The r e s t r i c t i o n contained in sect ion 8 (b ) (4 ) ( i i ) is unquestionably aimed at the substance o f the views being advanced by union p ickets . For the reasons set forth in part I I , the const i tu t ional standards applicable to such a r e s t r i c t i o n are the same as those which would apply i f the law forbad h a n d b i l l s , parades , speeches or books advocating the same sort o f boycott , or describing 30 the same underlying labor d ispute.— The l e g i s la t iv e h is tory o f sect ion 8 (b ) (4 ) ( i i ) leaves no doubt that Congress intended that s e c t i o n , at the l e a s t , to sharply reduce the number and e f fe c t iv en ess o f consumer boycotts . Whether the public interest in even eliminating these boycotts would const i tu te "a subordinating interest which is compelling", F irst National Bank o f Boston v. B e l l o t t i , 435 U.S. at 786, may well be doubted; had Congress thought the matter of such great importance i t would have f l a t l y pro h i b i t e d consumer b o y c o t t s , as i t had e a r l i e r forbidden secondary employee act ion , rather than merely p a r t i a l l y o b s t r u c t i n g advocacy o f such conduct. The Court need not, however, resolve that question, fo r several decis ions o f th is Court make i t c lear that, regardless o f the importance o f the goal involved, Congress chose an imper missib le means by which to achieve i t . (1 ) The conduct sought by union p i c k e t s subject to sect ion 8 ( b ) ( 4 ) ( i i ) is i t s e l f ent ire ly 8/ The House v e r s i o n o f s e c t i o n 8( b ) ( 4 ) ( i i ) contained just such a sweeping proh ib it ion against communication. See Tree F r u i t s , 377 U.S. at 66-69. 31 la w fu l . A consumer may com p le te ly r e fu s e to patronize a Safeco a f f i l i a t e because o f the labor dispute at Safeco, and an a f f i l i a t e , because of such a b o y c o t t , or o th e r w is e , cou ld l e g a l l y transfer i t s business from Safeco to another firm. The National Labor Relations Act neither forbids these act ions nor places any obstacle whatever in the way of a consumer or vendor that decides to take them. What the Act s eek s , r a t h e r , i s to prevent a union from providing a consumer with the in fo r m a t io n or arguments which might lead to such a boycott . Congress, apparently be l iev ing that many consumers would engage in a boycott i f they knew that a union wanted them to do so, or perhaps merely upon learning that a vendor was s e l l i n g products from a s t ru ck p la n t , forbad unions from providing that information to con sumers in the manner which Congress, employers, and unions a like recognize as the most d i re c t , e f f e c t i v e and inexpensive method o f communication — picket ing . This Court has r e p e a t e d ly he ld that the government ca n n ot , c o n s i s t e n t with the F i r s t Amendment, seek to prevent o th erw ise lawful conduct by suppressing the information on which - 32 - that conduct depends. In Virginia Pharmacy Board v. Virginia Consumer Counci l, 425 U.S. 748 (1976), Virginia sought to prevent consumers from choosing among pharmacists on the basis o f the ir charges by forbidding the advertis ing of those fees . This Court h e ld t h a t , whi le the s t a t e cou ld l i m i t competition in other ways, i t may not do so by keeping the p u b l i c in ignorance of the en t ire ly lawful terms that competing pharmacists are o f f e r i n g . In th is sense, the ju s t i f i c a t i o n s Virginia has o f f e r e d f o r su p p ress in g the f low o f p r e s cr ip t ion drug pr ice information, far from persuading us that the flow is not protected by the F irs t Amendment, have re in forced our view that i t i s . 425 U.S. at 770. In Linmark Associates , Inc, v. W il l ingboro , 431 U.S. 85 (1977), town o f f i c i a l s sought to reduce panic s e l l in g o f homes by forbidding the posting o f " f o r s a l e " s igns in f r o n t o f houses , thus preventing homeowners from knowing how many houses in t h e i r ne ighborhood were on the market. In invalidating that ordinance this Court reasoned that, however laudable the township's goal might be , " th e F i r s t Amendment d i s a b le d [ i t ] from achieving i t s goal by r e s t r i c t i n g the free flow o f i n f o r m a t i o n . " 431 U.S. at 95. Here, as in Linmark and Virginia Pharmacy, the suppression of 33 in fo r m a t ion i s not com p le te ; wh i le the most e f f e c t i v e and t rad it ion a l manner o f communication has been forbidden, other more cumbersome methods remain. But Linmark and Virginia Pharmacy con demned regulating conduct by suppressing informa t ion , however partia l or imperfect that suppres sion might be. (2 ) Here, un l ike Linmark and V i r g in ia Pharmacy Board, the suppression is intended to tip in favor o f one side a public debate regarding a lternative courses o f act ion. In those cases the suppressed information was o f importance to the potentia l s e l l e r and buyer resp ect iv e ly , but bore l i t t l e i f at a l l on any contest o f ideas between adverse parties . Here, however, the primary e f f e c t o f whether a consumer boycotts a vendor i s not on the consumer, who can presumably buy similar goods or services e l s e where, but on the union which f a v o r s , and the vendor and s tru ck employer which op pose , that b o y c o t t . In the c o n t e s t f o r the support o f consumers, the employer w i l l defend i t s conduct in the labor dispute, and the vendor w i l l urge that i t not be penalized for merely s e l l in g a product from the disputed employer. The union in turn - 34 - w i l l argue the m erits o f i t s p o s i t i o n in the primary dispute, and the importance o f consumer support to bring about the successful conclusion o f the s t r i k e or o th er j ob a c t i o n . But in a s o c i e t y where some consumers w i l l o r d i n a r i l y support a boycott urged by a union, and where few consumers w i l l know about labor disputes at o ften distant plants, or about the presence o f merchan dise from such plants on a merchant's shelves, merely in form ing the consumer that the union advocates a boycott and why is l ik e ly to be of c r i t i c a l importance. "When we prohib it consumer picketing we compel the public , through ignorance o f the s i tuat ion , to side with the employer rather than the union. We prevent the consumer from making h i s own c h o i c e . " 105 Cong. Rec. 16397 ( d a i l y e d . , Sept . 3, 1959) , (remarks o f Sen. Morse). The proh ib it ion of speech involved here is thus far from neutral. The employer and vendor are en t ire ly free to engage in any s o l i c i t a t i o n they please to ent ice consumers to shop at the vendor 's store or buy the struck product, while sect ion 8( b ) ( 4 ) ( i i ) forbids the union to use i t s most e f f e c t i v e means o f communication, p icketing, to reveal to consumers that the union wants them - 35 - to e x e r c i s e t h e i r l e g a l r i g h t to b o y c o t t the vendor. Indeed, i t is only a labor organization that is forbidden to picket for such a secondary boycott ; i f , fo r example, the vendor refused to handle the struck product, the employer could send agents to picket the vendor, urging consumers to boycott the vendor because of that act ion . Even i f the statute forbad the use o f pickets by a l l part ies , that would not render i t equitable . A labor law cannot be described as fa i r because i t forbids union members and high corporate o f f i c i a l s a l ike to walk picket l in es , leaving both free to publ ic ize the ir views through f u l l page advert ise ments in the New York Times or commercials on network t e l e v i s i o n . Such l a v i s h l y expensive methods may be within the reach o f large corpora t i o n s , but " [ p ] i c k e t i n g i s . . . the working man's method of giving p u b l i c i ty to the facts of industr ia l l i f e . " Local Union No. 10 v. Graham, 345 U.S. 192, 202 (1953) (Douglas, J. , concur r in g ) . Congress, by refusing to prohibit consumer p ar t ic ipat ion in secondary boycotts , has chosen to leave the consumer's dec is ion whether to boycott a vendor d e a l in g in stuck products t o the f r e e marketplace of ideas; having so chosen, Congress - 36 cannot con s t i tu t ion a l ly r e s t r i c t the access o f one contestant to that market. In Pol ice Depart ment o f Chicago v. Mosley, 408 U.S. 92 (1972), this Court struck down an ordinance which permit ted labor unions, but not others, to picket near open school buildings. [U]nder the Equal Protect ion Clause, not to mention the F irst Amendment i t s e l f , govern ment may not grant the use o f a forum to people whose views i t finds acceptable, but deny use to those w ish ing t o express l e s s favored o r more c o n t r o v e r s i a l v iew s . . . . There is an "equality o f status in the f i e ld o f i d e a s , " and government must a f f o r d a l l p o in t s o f view on equal o p p o r t u n i t y to be heard. 408 U.S. at 96. These c o n s i d e r a t i o n s apply â f o r t i o r i where the r e s t r i c t i o n forb ids , not a l l d iscussion o f a part icu lar top ic , but only advocacy by one side of a p a r t i c u l a r p o in t o f v iew . See a ls o Cox v . Louisiana, 379 U.S. 536, 581 (1965) (Black, J. , concurr ing ) . (3 ) Suppress ion o f speech i s p erm it ted , i f at a l l , only in the presence o f a compelling public in teres t , F irst National Bank o f Boston v . B e l l o t t i , 435 U.S. at 786, because there, faced with a c o n f l i c t between speech and a p u b l i c p o l icy o f extraordinary importance, the government may be permitted to prefer the l a t te r . But that - 37 j u s t i f i c a t i o n requires a demonstration that the speech and p o l i cy are in c o n f l i c t , a demonstration which cannot be made where the government has not sought to u t i l i z e methods short o f censorship to ach ieve i t s g o a l s . Thus in V i r g in ia Pharmacy Board, 425 U.S. at 770, and in Linmark, 431 U.S. at 97, this Court emphasized that the government had not sought to achieve i t s goals by regulating conduct rather than by suppressing information. As a general matter, whatever the public p o l i c ie s involved, an enactment suppressing advocacy of lawful conduct must f a l l because a less const i tu t ion a l ly o f fens ive means, regulating the conduct i t s e l f , has not been u t i l i z e d . (4 ) There are , o f c o u r s e , s i t u a t i o n s in which the const i tu t ion i t s e l f protects particular c o n d u c t ; in such a case the government cannot circumvent that protect ion by forbidding advocacy o f the c o n s t i t u t i o n a l l y p r o t e c t e d b e h a v io r . See Bigelow v. V irg in ia , 421 U.S. 809, 822-826 (1975). Such considerations may well be present here. In the decade leading to the Revolution the primary method u t i l i z e d by the c o l o n i s t s to advance t h e i r i n t e r e s t s was what we would now d e s c r ib e as a secondary b o y c o t t . Aggrieved 38 success ively by the Stamp Act, the Townshend Acts, and the Intolerable Acts, the co lon is ts jo ined in increasingly e f f e c t i v e agreements to refuse to purchase Brit ish goods unti l the measures were repealed. In 1774, fo r example, the Continental Congress adopted a reso lut ion agreeing to refuse, u n t i l the I n t o l e r a b l e Acts wre r e s c in d e d , to "import into Brit ish America, from Great Britain or I r e la n d , any goods , wares, or merchandize 9/ whatever".— The Brit ish government, which had enacted the disputed measures, was not the vendor o f these goods, and did not su f fe r d i re c t ly from the boycott . But the co lo n is t s reasoned that the Brit ish merchants who would be damaged would in turn use the ir considerable influence to obtain repeal of the ob ject ionab le l e g i s la t i o n . That is prec ise ly what in fact occurred.— ^ The patr iots who led the nation through these painful , but at times success fu l , boycotts , were in 9/ H.S. Commager, Documents o f American History, p. 85 (7th Ed., 1963). 10/ S.E. Morrison, Oxford History o f American People, pp. 197-200, 208 (1963). Petit ions from London merchants urging repeal o f these measures are set out in H.S. Commager, Documents o f Ameri can History, pp. 59-60, 87-88 (7th Ed., 1963). - 39 many cases the same men who framed and brought about the adoption o f the Constitution and the B i l l o f Rights. It seems unlikely that they would have authorized the Congress to s tr ip Americans o f what had been one o f the most important p o l i t i ca l too ls of the era leading to the Revolution. A consum er 's p r i v i l e g e to w ithh o ld h is or her patronage f o r p o l i t i c a l or s o c i a l rea son s , such as sup p ort in g trade un ions , may w e l l be numbered among the rights reserved to the people by the Ninth and Tenth Amendments. At the very least , advocacy o f such boycotts , in which v i r tually every co lon ia l leader engaged at some point between 1765 and 1775, must be viewed as enjoying a p a r t i c u l a r l y high l e v e l o f c o n s t i t u t i o n a l protect ion . (5) I f , as we urge, the government cannot forb id advocacy o f lawful conduct, the d is t in c t ion between such speech and advocacy o f unlawful conduct w i l l not always be c l e a r . Although, for example, union p i c k e t s may urge a secondary consumer b o y c o t t o f a vendor , they may not urge an unlawful job act ion against that vendor by h i s or o th er employees. Where the p i c k e t s ' s igns , whatever the ir content, provokes such a job - 40 - action, the Board could con st i tu t ion a l ly require the union to take whatever steps were necessary to halt that impact, including removing the pickets i f necessary. In this case, however, the pick et ing in fact produced neither a work stoppage a t , nor i n t e r f e r e n c e with d e l i v e r i e s t o , the Safeco a f f i l i a t e s . App. 10-20. In other s itua tions a single communication may unavoidably bring about both lega l and i l l e g a l conduct; thus while the s a le o f c i g a r e t t e s to minors i s g e n e r a l ly unlawful, there i s no e f f e c t i v e manner by which c igaret te advertis ing could be framed to encourage smoking by adults alone. Under such circumstances a dual impact communication could be prohib ited. IV. THE FIRST AMENDMENT PRECLUDES INTERFERENCE WITH A PARTICULAR METHOD OF ADVOCACY OR COMMUNICATION BECAUSE THAT METHOD IS THOUGHT TO BE EXCESSIVELY EFFECTIVE Congress acted to forbid certain picketing because i t bel ieved p icketing was the most impor tant and e f f e c t i v e method by which a union urged p e op le to b o y c o t t a vendor . The l e g i s l a t i v e h i s t o r y se t out in d e t a i l by S a feco suggests Congress may have f e l t that picketing was in a sense to o e f f e c t i v e , that i t would t o o e a s i l y - 41 succeed in persuading consumers not to patronize a vendor or , perhaps, not to buy a product. Actual experience, o f course, i s often to the contrary; re cen t un ion -sup p orted b o y c o t t s o f nonunion l e t t u c e and o f c l o t h e s produced by the J .P . Stevens Company have met with uneven r e s u l t s . Union members at times cross picket l in es , not only to shop, but also to work. However, even i f a p i c k e t l in e had the g a lv a n iz in g e f f e c t that Congress may have bel ieved, that would not be a legit imate basis for r e s t r i c t in g i t s use. The p o s s i b i l i t y that some form o f advocacy could be forbidden because i t was thought "unduly" e f f e c t i v e at promoting the advocated, and ent ire ly lawful, act ion, has been consistent ly re jec ted by t h i s Court . In F i r s t Nat iona l Bank o f Boston v. B e l l o t t i , 435 U.S. 765 (1978), a prohibit ion ag a in s t c o r p o r a t e expen ditures to in f lu e n c e referenda was defended on the ground that, because o f their great wealth, corporate advocates could overwhelm opposing points o f view. This Court found that argument con s t i tu t ion a l ly untenable: To be sure, corporate advert is ing may in f lu ence the outcome o f the v o t e ; t h i s would be i t s purpose . But the f a c t that the advocacy may persuade the e l e c t o r a t e is - 42 hardly a reason to suppress i t : the Consti tution "protects expression which is eloquent no less than that which is unconvincing." 435 U.S. at 790. In Buckley v. Valeo, 424 U.S. 1 (1976), the Court disapproved on similar grounds a c e i l in g on d irect expenditures in support o f candidates: It i s argued . . . that the anc i l lary govern mental interest in equalizing the re la t ive a b i l i t y of individuals and groups to in f lu ence the outcome o f e l e c t i o n s se rv es to j u s t i f y the l im itat ion . . . . But the concept that government may r e s t r i c t the speech of some elements o f our soc ie ty in order to e n ch a n ce t h e r e l a t i v e v o i c e o f o t h e r s is wholly fore ign to the F irs t Amendment___ 424 U.S. at 48-49. Mills v. Alabama, 384 U.S. 214 (1966), re jected the suggestion that e le c t io n day newspaper ed i to r ia ls could be prohibited because they might have a d i s p r o p o r t i o n a t e e f f e c t on the e l e c t o r a t e . These decis ions apply a_ f o r t i o r i to peaceful p icket ing . Picketing is p a r t icu la r ly e f f e c t i v e fo r three reasons. F irs t , i t s message is d e l iv ered at the time and p la c e where a consumer decides whether to patronize the vendor or buy the struck product. But this does not involve any - 43 - exaggerated impact o f the message on the people to whom i t i s r e l e v a n t , on ly the e f f i c i e n c y o f avoiding giving that message to the vast majority o f the population who would never deal with the vendor anyway. Targeting communication at the audience which w i l l act on i t i s the normal pract ice in a l l areas of speech. Second, the message i s presented on a sign, whose content can be gleaned by consumers from a distance, affording them time to r e f l e c t on i ts contents before they reach the door o f the vendor. The sign may be read by consumers who would be r e l u c t a n t to a ccept a h a n d b i l l , or who would take a l e a f l e t but only read i t , i f at a l l , a f t e r they had l e f t the v e n d o r ' s prem ises . A two foot square sign, which o ften consists of a 50 cent p ie c e o f cardboard on which the p i c k e t has hand written his or her message, i s among the most modest c o n c e iv a b le methods o f w r i t t e n communication. The use o f such s igns i s a universal ly available method o f written speech, access ib le to the vast majority o f the population unable to a f ford the mult imil lion d o l lar adver- t i s in g campaigns approved in First National Bank and Buckley, or to buy and e d i t o r ia l i z e through - 44 - the newspaper involved in M i l l s , and even to those so impecunious that they cannot a fford to print h a n d b i l l s or l e a f l e t s . I f there i s a s e r io u s imbalance o f communicative a b i l i t y between such a sign in the hands o f a lone p icket , and a corp orate employer or vendor which can spend mil l ions o f do l lars on sophist icated radio , t e l e v i s i o n and newspaper advertisements promoting i t s goods or serv ices , that imbalance surely i s not one which favors the sign. For some, p a r t i c u l a r l y union members or s u p p o r t e r s , a p i c k e t l i n e may be v e s te d with specia l importance. For them, though c lea r ly not f o r o t h e r s , " [ t ] h e l o y a l t i e s and responses evoked and exacted by p i c k e t l i n e s are un l ik e those fo l lowing from appeals by printed word". Hughes v. Super ior C ou rt , 339 U.S. 460, 464-5 (1950). But i f certa in individuals have a par t i c u la r sense o f loya lty evoked by a picket l ine , that is not because human beings are born with an i n s t i n c t i v e r e s p e c t f o r p i c k e t l i n e s . On the contrary, a picket line in 1800 would have provoked no part icu lar response other than public c u r io s i t y , and today an anti-union picket line ob ject ing that an employer hired union members - 45 - would not provoke the r e a c t i o n r e f e r r e d to in Hughes. The public response to a picket line i s o b v i o u s ly dependent on the i d e n t i t y o f the pickets and the content o f their message. Any s p e c i a l r e s p e c t a ccorded union p i c k e t lines is the result o f a century o f argument and debate, repeated within each generation, as to whether working men and women ought to support one another during periods o f labor negotiations and str ik es . Advocates o f the union movement have urged their members and others that improvements in the terms and condit ions o f employment require such outside assistance, and that individuals not d i r e c t ly involved in the dispute could or should re ly on the union concerned to se le c t appropriate goals or t a c t i c s . The correctness or wisdom o f such assoc iat iona l or id e o log ica l lo y a l t ie s are not matters into which the government can inquire. Loyalty to a union, or the union movement, and d e fe r e n c e to i t s v iew s , are not d i f f e r e n t in p r in c ip le from similar l o y a l t ie s and deference to one 's employer, the chamber o f commerce, a p o l i t i ca l party , or a r e l ig iou s organization. Much of the free speech which occurs in our so c ie ty is d i r e c t e d at producing j u s t such a l l e g i a n c e s . - 46 To implement t h i s l o y a l t y unions have f o r years sought with some success to e s t a b l i s h the picket l ine as the generally accepted method by which a labor organization indicates to i t s supporters that i t wishes them to take some act ion with regard to the s i t e involved. In an ea r l ie r era unions used d i f fe ren t methods, such as hand- . . . . 11/b i l l s , ---- or urging su p p or te rs to p a t r o n iz e only s t o r e s d i s p la y in g a union card in t h e i r windows. International Brotherhood o f Teamsters v Hanke, 339 U.S. 470 (1950). Today the Inter national Ladies Garment Workers Union broadcasts commercials urg ing consumers to " l o o k f o r the union l a b e l " , in the hope they w i l l buy on ly clothes which have such a labe l . These devices are s imilar to the forms o f communicative short hand used by o th er o r g a n iz a t io n s and i n s t i tutions . When union l a b e l s , union ca rd s , or union p i c k e t l i n e s are extrem ely e f f e c t i v e methods o f communication, that is not because l a b e l s , cards, or picket lines have some mysterious and talismanic s ig n i f i ca n ce , but because management 11/ See M. B. Schnapper, American Labor: A P ic t o r ia l Social History, 245-47 (1972). - 47 - has for the time being lost the debate for the l o y a l t i e s o f the American p u b l i c concern in g labor disputes in general, or as to the particular la b or d isp u te in v o lv e d . To the extent that management has los t the debate regarding whether consumers should heed the c a l l to act ion signaled by labe ls , cards or p ickets , the government can no more seek to compensate for the unpersuasiveness o f management arguments by forbidding use o f such signals than i t could seek to compensate for the momentary unpopularity o f the Democratic party by forbidding Republicans from d is c lo s in g the party to which they belonged. - 48 CONCLUSION For the above reasons Carpenters and Joiners Union v. R i t t e r ' s Cafe, 315 U.S. 722 (1942), should be overruled. Section 8( b ) ( 4 ) ( i i ) o f the National Labor Relations Act, insofar as i t forbids peace ful picketing advocating lawful conduct, should be d e c la r e d u n c o n s t i t u t i o n a l . A c c o r d in g ly , the judgment o f the Court o f Appeals should be affirmed. Respectfully submitted, JACK GREENBERG ERIC SCHNAPPER Suite 2030 10 Columbus Circle New York, New York 10019 Attorneys for Amicus Curiae MEILEN PRESS INC. — N. Y. C. 219